Yes, using cute babies in a commercial is low-hanging fruit, but when it works, it works. And the “Football is Family” NFL Super Bowl LI commercial works.

The ad is essentially just promoting football during the biggest football game of the year, which is laying it on a bit thick, if you ask us, but we’re not immune to the effects of a bunch of charming youngsters dressed up like adults.

Does this NFL Super Baby Super Bowl commercial make us want to play NFL football more than we did a few minutes ago? Not really.

And the season is over, so there goes watching more ball, too. But it does make us want to watch the ad a few times over…

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