That was a big gamble you took there, Snickers, running a live 2017 Super Bowl commercial in an era where most brands wrapped their Big Game ads weeks or even months ago.
But it worked. Brilliantly.
The truly brilliant thing about the Snickers Super Bowl LI ad was that the whole premise was based on the commercial being ruined. So no matter how badly it went, it still would have worked.
We were initially upset to learn that Snickers had ditched their “You’re Not You When You’re Hungry” campaign, but their live 2017 Super Bowl ad made up for it and then some.
This one is a winner, through and through.