Volkswagen by all accounts ran away with the prize for best Super Bowl commercial in 2011, with their Darth Vader-starring Passat ad. The Beetle played second banana with an under-appreciated CG spot featuring, well, a beetle racing through the grass. This year VW hopes to make lightning strike twice, and is letting the 2012 Beetle take center stage.
The Passat commercial from Super Bowl XLV generated so much interest in the new Passat that sales in its first two months on the market were greater than the prior-year model did in all of 2010. Volkswagen is hoping to generate that much interest in the 2012 Beetle by creating a 60-second ad to play during the beginning of the 3rd quarter.
Here is the spot from Super Bowl 2011 that generated all the buzz.