Super Bowl Gets First Anti-Abortion Ad

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February 2, 2010  

Did you know that Florida’s Tim Tebow is not only a quarterback dynamo but also alive because his mother didn’t kill him? It’s true! In fact, it’s so true that CBS will allow a conservative group called Focus on the Family to air a 30-second ad in which Tebow’s mother tells the amazing story of how she didn’t decide to get rid of her son… and then drinks a Pepsi!

The ad is part of the group’s, “Celebrate Life, Celebrate Family” campaign — and their chairman suggests the commercial is simply a, “meaningful message about family and life [that] comes at the right moment in the culture.” Which moment, you ask? The widespread abortions of star quarterbacks.

The commercial goes against CBS’s policy against airing Super Bowl commercials with divisive political or social content (even banning Pepsi’s controversial: “Coca-Cola Hates Black People” campaign) and is causing quite a stir. CBS has previously rejected ads from PETA, MoveOn.org and the United Church of Christ — who wanted to put an ad on that invited homosexuals to join the church.

The move is shocking… until you consider the fact that the group paid 2.5 million dollars to put up the ad. So, it wasn’t so much that CBS didn’t allow divisive content, it’s that the divisive content didn’t pay them enough.

While we don’t think the ad really matters too much, it does set a precedent. If CBS becomes a platform for preaching instead of a place to see talking babies and a sliver of Danica Patrick’s breast, what stops rich special interest groups from peppering next year’s Super Bowl with their content?

Fact is, the Super Bowl is the biggest piece of advertising real estate available. If we start making it a pulpit, it’s going to go from stupid commercials to Tom Cruise doing Scientology commercials and we’re just not okay with that.

Comments

30 Responses to “Super Bowl Gets First Anti-Abortion Ad”

  1. Rich on February 2nd, 2010 10:07 am

    I just learned of CBS’s intention to include a fundamentalist religious rant among the Superbowl advertising. We watch the Superbowl for pleasure, not to watch a fight break out amongst the people in the room. Great way for them to ruin their own show. So, I’ll take the time that I WOULD have spent watching the game to email every one of the other superbowl advertisers to let them know that I am not watching the game, or their multimillion dollar ads, and whose (CBS) bonehead decision brought that about. Ford vs Chevy, Bud vs Coors, whatever; nobody gets riled. Abortion, there’s going to be a fight break out which ever side of it gets thrown up.

  2. Pat on February 2nd, 2010 9:00 pm

    You so full of crap. One commercial isn’t keeping you away from the big game.

    The add is Pro-Life, so what. That is a choice they made that is never explained to the public in the media. Behind the scenes Pro-Choice has always become get an abortion. Where’s the choice? This add shows the choice they made.

  3. joanna1 on February 3rd, 2010 12:13 am

    well, this one may backfire in Tebow’s face !! There’s a heck of alot of Gator Haters that wish Tebow wasn’t around for the past several years !!! And personally, I’m one of them !!

  4. Brenda Moore on February 3rd, 2010 12:14 am

    If CBS allows the anti-abortion ad to run before, during or after the Super Bowl Game my husband and I, and all the friends that I can encourage to do so, will not have the television on CBS. I love to watch Peyton Manning play football as I have since he was at the University of Tennessee. I also love to watch CSI on Monday, Wednesday and Thursday along with Dave Letterman each week night. I will no longer watch CBS for the shows above, news or anything else. I will pass up CBS and move on to another channel. I will also not buy products or services from the companies that are sponsoring the ad. How can you reject an ad that is Gay related and allow an ad that is anti-abortion? Come on! Let’s keep the SuperBowl a game, not a religious or moral statement!!!

  5. clark peterson on February 3rd, 2010 3:14 am

    This is unheard of..Regardless of anyones personal views,this
    kind of ‘prostylzing from the religious right…has no place in promoting
    their ‘product’….Nobody needs a message from James Dobson during
    a football game telecast…CBS may want to consider pulling this ad or
    give Planned Parenthood equal time…and who wants to see that?Yes
    this is a divisive ad….Was Tebow paid to do this?While quarterback at
    Florida?Watch out Florida,here comes the NCAA!!

  6. JA on February 3rd, 2010 3:21 am

    Seriously?!? It’s OK to have commercials that are rated R and as raunchy as the censors will allow– but people are up in arms about this Tebow ad? Come on– this is what’s wrong with our country– people are too afraid to use their brains. Commercials about issues should be welcomed– but instead we have a battle for the most shocking ad that appeals to the lowest common denominator. Whether you are pro abortion or not, it’s OK to have a informed discussion. If people are incapable of having a discussion, well, then our society has a major problem.

  7. Marco on February 3rd, 2010 4:37 am

    CBS showing the Anti-Abortion Ad does not bother me. From a monetary stand point, its Celebrate Life, Celebrate Family’s money to waste as I do not think many people will sit around and watch the commercial especially if the commercial offends the viewer. In fact, I think many people will use this commercial as an opportunity to get fresh nachos or refill drinks. I think CBS may have added to the controversy by allowing this commercial and refusing the gay commercial. But hey, I’m not concerned. People want to see good funny commercials although they will settle for stupid and dumb commercials. But I think controversial commercials like the anti-abortion commercial will lose out since the subject is not funny and will probably be avoided in conversation. I’ll still watch the Super Bowl and the ads, I just will use this time to go get more food.

  8. Kathy on February 3rd, 2010 8:13 am

    Well, well … who is the bonehead?? I think the people of today’s world get too shook up over things they don’t agree with … was it the vitamins during pregnacy? Live and let live … go get some chips during the commercial, maybe there is a group of AA people watching those Coors or Budwieser commercials, ever think of that? How about seeing people eat at Seafood Resturants when you have a shellfish allergy … we could go on and on!! Buck up, get a life and most of all … grow up! It IS NOT all about you!

  9. Jason Fulks on February 3rd, 2010 10:17 am

    Wow, I am shocked to see how scared so many people are of some words a guy and his mom are going to say during a football game commercial. Sad little peolple to waste energy on that.

  10. CaptnTony on February 3rd, 2010 12:07 pm

    Did you know, each and every one of us here is here because our mothers didn’t kill us! Go figure.

  11. clark peterson on February 4th, 2010 3:25 am

    Lets see,2010 is an election year..Family ‘Action is a 501(c)(4)corperation that
    allows itself to endorse pro life(anti woman choice)senate candidates like Coburn(R-Ok)Thune(R-SD)..I know Coburns running for re election,and James
    Dobson supported him in 2006…This is electioneering,brought to you by a non
    profit organization ….called upon by scripture to do so….Its time for separation of
    church…..the GOP,…and Super Bowl….It would be allright if they allowed gays to
    be married,but they are not ‘productive so they spend $500,000 vs gay marriage
    and $2,5 million for Tebow ‘Celebrate Family’…Why dont they send it to Haiti?

  12. Mick on February 4th, 2010 9:50 am

    Waste of money…………..but this is such a wasteful nation anyway……..

  13. Are you kidding me on February 5th, 2010 1:54 am

    Come on people, you approve watching almost naked women promoting beer or what ever, instead of learning from one woman’s outstanding decision? This commercial is all positive and I don’t have to worry about children catching a glimpse of half naked women. Aren’t you glad that you’re alive because your mother chose “Life”? Thank you CBS!

  14. N/A on February 5th, 2010 11:23 am

    Seriously? This offends me. It’s a personal choice and no one has the right to promote either side. I know someone personally that was forced in to getting one and it ruined her life, her relationship with her family (she wanted it they didn’t) ,she lost her job and friends because of it, was called a murder and still has deep emotional wounds today. This is a great way to really offend and hurt people who are otherwise just trying to get a laugh and watch a game. Thanks CBS…you can “Go To Hell”.

  15. Not A Tebow Fan on February 5th, 2010 10:00 pm

    I personally have not been a Tebow fan as far as football is concerned but I am a fan of the fact that he is a self-professed Christian. I do not understand how any of you would have a problem with this commercial add. You sure wouldn’t be saying tv commercials were no place for that sort of advertising if it were a pro-abortion ad. But instead since it is about preserving the life of a human being….you are up in arms. Well…I for one am all for this ad. I’m proud of the fact that CBC and Tebow and his momma are willing to take a stand on this issue and promote it.

    If you say you will no longer watch anything on CBS due to airing this ONE commercial….then y’all are a lot more immature than you would like others to believe you are!!! I feel sorry for you!! Maybe this commercial brings conviction upon your heart because you believe in killing babies.

    You should be VERY glad that your momma and daddy never chose to abort you!!!

  16. Not A Tebow Fan on February 5th, 2010 10:03 pm

    *CBS*

  17. Are you kidding me on February 6th, 2010 5:45 am

    N/A, first of all my prayer goes to the mother that regrets her abortion and to the baby that was aborted. N/A you say that people have the right to chose…. Chose what? The sentence is not complete. No one has the right to chose evil. You should be offended by the abortion mill. Not a Tebow Fan brings many great points. For everyone that has been suffering because of an abortion, there is help. Yes those people peacefully praying at the abortion clinics are not there to judge anyone or call you a murderer. They are peaceful and are eager to help save baby’s lives and also help post abortion women. All you have to do is search the internet for something like rachels vine yard. Aren’t you glad that you’re alive because your mother chose “Life”?

  18. FleurduSoleil on February 6th, 2010 3:52 pm

    Cramming religious opinions down ALL viewers’ throats is an atrocity. You can’t tell women what to do, just as I cannot tell parents how to raise their children. It is the exact same thing. They don’t want to be told what to do or how to raise and discipline their children. Well NEITHER DO I, want to be told what is “right” or “wrong”!

    This country is made up of more than just you judgmental murderous anti-abortion fascists. This country was built on allowing FREEDOMS. Whether the anti-abortionists’ like it or not, that is WHY you live in this country; FREEDOM.

    Shame on you CBS for allowing the most watched sports game in the entire year to be tainted with religious fanatics sermonizing.

    I was going to watch, but now will wait to hear the results via radio later on. I refuse to cater to or patron such authoritative moralism.

  19. Mark Bosje on February 6th, 2010 7:03 pm

    How can someone call this a murderous rant? How can someone say this is cramming a religious view down their throat? How can someone else say that Tim’s mom should not be allowed to tell people what she did because that would take away freedom? What about her freedom?

    Let the guy, and his mom, tell folks what they did. Why should that make anyone feel threatened?

  20. Jeff on February 7th, 2010 1:35 am

    We don’t have the freedom to harm other people, FleurduSoleil. That is why people are put in jail for murder, robbery, etc.

    Abortion is murder. It is the artificial ending of a human life. It is infanticide. The infant has a distinct genetic code from the mother, and is therefore a separate human being.

    Any argument made about abortion could also be applied to someone who is on life support, but will recover. We don’t wantonly take people off life support; if we did, it would be charged as murder. Abortion is murder, and no argument can be made contrary to this fact.

    The mother has the right to choose whether to have sex or not (most abortions are not results of rape or incest, so let’s ignore that minority of cases). Once she makes that choice, it’s over. If a baby is conceived, it’s over.

  21. Colleen Dunn on February 7th, 2010 12:04 pm

    Tebow has a right to express his views, no matter how controversial so long as he pays for the spot and it is tastefully done. From what I’ve heard, he’s fulfilled both requirements in his ad, so it should be allowed to stay.

    Anyone else has the right to do the same, and NOW or Planned Parenthood had the same opportunity to broadcast a counter-ad, but they chose not to do so.

    I wish Congress showed the same amount of tact while discussing difficult issues.

  22. Jatro on February 8th, 2010 3:27 am

    This is a 30 ad that no one has seen yet ~ what is the problem?
    Tim Tebow and his mom ~ again what is the problem?
    If you don’t like Tim Tebow, just leave the room for 30 seconds problem solved.

  23. Jim on February 8th, 2010 4:47 am

    I feel this could be a start to some interesting conversations, if people could talk about this subject without going off the deep end. Some of the previous comments touch on the real issue more than anyone in the government has the guts to. The problem is should a network allow a hot button issue be aired without an opposing side getting a chance to respond. In my opinion, pro-choice and pro-life are about as opposite as apples and calculators. Pro-choice is, in my opinion, all about the government telling us what we can and can’t do. Pro-life is, in my opinion, about honoring life from conception to death. Is it odd to anyone else that neither moniker has the word abortion in it? How about if we changed the names of the 2 camps to Anti-Abortion and Pro-Abortion, I wonder how many people are Pro-Abortion? What needs to be done is to offer options to the mothers who are contemplating an abortion. Allow private organizations to pay for “all” of the medical bills of the mother and the child. Give the mothers incentives to not have an abortion. You cannot stop abortions by making it illegal, look what happened with alcohol and marijuana. Hopefully CBS airing this commercial will spark some debate on how to alleviate the problem, abortions, and our politicians will take note. I pray that there will never be another abortion, but allowing the government we have and had to making any intelligent decisions is a HUGE mistake.

  24. Christa on February 8th, 2010 5:37 am

    Congratulations CBS!!! It is a bold move in your part to have this ad as part of your broadcast. I will do my best to encourage ALL of my friends to watch. Finally, a network standing for the values that really matter. And a “hats off” to Mrs. Teebow for making a good decision for someone who couldn’t make the choice for himself. (A decision that I am glad my mom made, too!!)

  25. jennifer on February 8th, 2010 6:24 am

    I, myself, was in a very similar position as Tim’s mother and today I have a 19 year old son! I am so very thankful and blessed to have him in my life and would NEVER have wanted it any other way! I am sure my son feels the same…..as do each and everyone of YOUR mother’s do!! So I say, “AMEN” to CBS for finally allowing another voice to be heard publicly and not be shot down. Frankly, in the world we live in today where we have gay rights, pro-abortion and other religious rights and affiliations being shoved down our throats it is quite refreshing to hear from the “other side” for a change…..after all, what is so wrong with the preservation of a life for goodness sakes!! Kudos to Tim and his mom for having the courage to stand up for what they believe in and kudos to Focus on the Family for backing them!!….(you too CBS!!)…can’t wait to see!!! :)

  26. diane on February 8th, 2010 9:30 am

    Thanks to CBS and Focus on the Family for standing up for life.and speaking out for the unborn babies who cannot speak for themselves.. All those who have been saying this is a political ad need to remember that this is not political for Tim Tebow and his mother….it is personal…their own story that will remind us that life is a precious gift.

  27. greg on February 8th, 2010 10:09 am

    So where is the ad anyway?

  28. Arthur Raynor on February 8th, 2010 9:46 pm

    As a new American citizen of 6 months, I am surprise (but not shocked) at how much we relish watching low moral garbage on television but mention something positive like God or religion then the uprising occurs. Since we don’t really want Him or His teachings as part of our daily lives, maybe God should just turn of HIS air, sun and moon and just leave.

  29. John on February 8th, 2010 11:07 pm

    How the heck was that commercial a “Fundamentalist Rant”? Give me a break people. Just because some people choose an abortion for one reason or another, you want to slam someone who risked their life to assure their child had an opportunity to actually grow up? I don’t understand that position. We all may have differences of opinion, but being happy that she made a choice she knew would risk her life but give her child a chance to live is NOT a fundamentalist rant. She made a choice and the fruits of that choice has become a successful college football player who has had some success. That is it…No you are going to He(double hockey sticks) for having one!

  30. Joe on February 9th, 2010 3:12 am

    Let’s be clear, the Pro-Life folks are not crying that they want their right to not have abortions or even to tell others to not have abortions, they already have those rights. What they want is for the the gov’t., as a matter of law, to take away the right of all women to have the “choice”, to be able to decide for themselves whether they want to terminate a pregnancy or not. To deny women their individual, personal right to do as they wish with their own bodies denies them their personal freedom. To do so would mean we are no longer “America, land of the free”. If we’re to continue as a great nation, we cannot have groups of people using the gov’t and laws to force their religious values and beliefs on the rest of us. Don’t you get that?