Last year’s Passat ad featuring a diminutive Darth Vader was the breakaway hit of all of 2011. Volkswagen hopes to repeat the success of that spot again this year… and is turning to Star Wars nostalgia again to do so.
First off, that “Bark Side” joke isn’t ours, that’s all VW. The 60-second teaser just released on January 18th features a chorus of dogs barking out a familiar tune, all in various costumes reminiscent of every 30-something’s favorite childhood movies. It goes on a little longer than it needs to, but stick around to the end for a truly funny costumed greyhound walk-on.
Who’s your favorite dog of the bunch?