We were really hoping the last line to that commercial, after mentioning Beethoven and Schubert, would be, “The Hyundai Sonata… is not nearly comparable…”

There’s always something very irritating when products compare themselves to great works of art. You are a car, accept you are a car — until you’re made by a half-crazed artist in some basement and wow everyone as you pass, you can’t call yourself a work of art. You can only call yourself what you are — a car.