This is yet another example (we’re getting kind of tired of Budweiser having all these great examples) of how you can make a commercial that has absolutely nothing to do with your product that actually does better than trying to sell your actual product. Did that make any sense? There’s even a little self-referential thing going on at the end when the lizard says “Now how is that supposed to sell beer?” By steering the narrative away from the quality issue, that’s how.

While this commercial is funny, well-written, and extremely well acted, those frogs are hands-down the most annoying advertising… things ever put on the air. We can’t say we were sad to see them go.

In what should win the award for Best Performance In A Comedy Or Musical By A Crustacean, this Budweiser commercial somehow manages to be funny while still having something remotely to do with the product being advertised. Our takeaway from this was actually that the lobster was a hero for removing even just one bottle of Bud from what looks to be a decent establishment, but we suspect that isn’t what the ad agency was going for.