2004

Collection of 2004 superbowl ads and news related to the 2004 Super Bowl.

 

Fedex – 2004 – Alien Shipping

This is one of those amazing commercials that you can’t imagine how it ever got approved. It’s so bizarre and hilarious and clearly drug-inspired that it’s a wonder anyone that wears a suit for a living could possibly like it.

For our money, Fedex has an even better creative team than Anheuser Busch, and that’s saying a lot. The Fedex commercials at least have some passing relevance to their product, where the Bud commercials usually have a hilarious concept that has nothing to do with beer.

Chevrolet – 2004 – Soap In Your Mouth

The reveal on the joke is great, so we won’t spoil it for anyone. Instead we’ll wonder aloud whether people still put soap in their children’s mouths? We’ve watched A Christmas Story, we know it used to go on back before things like cell phones, the Internet, and good parenting. But what about today, are people really still resorting to what amounts to torture of their children?

Couldn’t soap in their mouth be dangerous in some way? Maybe it would be safer to just duct tape their mouths closed so they can’t speak at all. This way they get the discipline that children these days clearly crave, without the risk of a visit from Children’s Social Services. Maybe tie the little potty mouth to the naughty chair so he doesn’t get any funny ideas.

Bud Light – 2004 – Wrong Lipstick

Dale Earnhardt Jr. finds out what it’s like to be live life down here with the rest of us. He may be able to somehow drive a car faster than a jetliner, but that doesn’t absolve him of the responsibilities that the rest of have to deal with on a daily basis. Basically, if your woman leaves a lipstick behind your best bet is just to toss it in the trash. Why take any chances?

Best of luck to you Dale!

Mitsubishi – 2004 – See What Happens

In what has to be the most irresponsible example of waste disposal ever depicted, two cars drive down the highway behind semi trucks, with dudes tossing ever-larger junk out the back. We guess the schtick is that one is a Mitsubishi, right? It ends with a web address that challenges you to “see what happens”, which leads us to wonder if anyone ever did care enough to go see what happened?

Awesome music though, that song was stuck in our heads for about 3 years after seeing that spot, which ranks it as simultaneously the best and worst song we’ve ever heard in our lives.

Staples – 2004 – Randy The Supply Supervisor

This Stapes ad from 2004 takes racial stereotyping to a whole new level. People pay Randy their respects with sweet breakfast breads until someone discovers that they can go to Staples for their office supply needs instead. The implicit message here is that Staples will send a menacing goon along with your office supply order, to beat their competitors into submission.

That doesn’t sound like a bad business model, but it’s not particularlycreative. It’s just an extension of what Italian-Americans have been doing all along in the areas of drug trafficking and prostitution, right?

Budweiser – 2004 – Clydesdale Donkey

As if you haven’t already had enough of those at times funny, at times regal, but always heartwarming Budweiser Clydesdales. This time there’s a cute little donkey that wants to be a Clydesdale too, but he can’t because he’s a donkey! I mean the spot practically writes itself, which is apparently what the folks at the Anheiser-Busch marketing firm thought too because they sure as hell didn’t put much effort into this.

Sorry, maybe the spot is just so sweet it puts us in sweetness overload, then comes out the other end as pure bitterness. Oh well, it’s a cute little ad that does the job, we suppose.

Charmin – 2004 – Illegal Use Of Hands

Riiiight, there’s something more than a little disturbing about this commercial. Football has a powerful enough latent homosexual vibe to it already without tossing in a QB that can’t keep his hands off the center’s “end zone”.

Should we be worried about our own latent tendencies if we’re bothered by this ad? You know on second thought, this is the gayest commercial we’ve ever seen and that’s just fine. There’s nothing wrong with that.

Frito-Lay – 2004 – Fight To The Death

Old people bring instant funny to almost any commercial, especially when they fall down. There’s just nothing funnier! Too bad in real life when old people fall down, they break bones and wind up in the hospital. It would be great if we could somehow get around that, so we could see more old people falling down and be allowed to have a good, hearty laugh over it.

As it is now I guess we’re expected to pretend to not find it funny and fuss over them and see if they’re okay, things like that. A shame really.

Pepsi – 2004 – iTunes Giveaway

Some girl with a mild speech impediment talks about how the music industry prosecuted her because they couldn’t adapt their broken distribution model to changing technology, but now Apple did it for them so it’s all good now.

This is a digital society people, piracy is here to stay. Adapt your business plan to this fact or your business will slowly wither away. Apple may be turning into the new Microsoft but they at least pointed the music and movie industry down a road of digital freedom, where you assume the best of your customers rather than the worst.

That, and anyone stupid enough to get caught downloading music illegally deserves to get sued.

H & R Block – 2004 – Willie Nelson Advice Doll

Call us crazy, but we think a Willie Nelson advice doll is exactly what this world needs right now. We know it looks like a joke, but somebody must have had one to get us into the financial mess we’re in right now. Maybe Willie we can send one to President Obama… it’s better than the magic 8-ball he’s been using, since the Willie Nelson doll seems to always agree with you!

7-Up – 2004 – Slam Dunk

This commercial is so stupid that it’s funny. The proper application of slapstick comedy, that’s “people fall down go boom” for those of us without a classical education, is sometimes the best choice for making people laugh. Sometimes people don’t want to think, they just want to laugh at someone hurting themselves.

As funny as this is to watch, how hard must it have been to pitch? “So this guy chases the truck with a basketball, and he jumps, and he hits the back of the truck. Then this other guy runs out of his house and jumps, but misses the truck and crashes through a lemonade stand… Okay, I know. But trust me, it’ll work!”

Pepsi – 2004 – Pepsi Bears

We’re wondering at the real message in this spot: are the bears really smart or is the store owner at the end incredibly stupid?

This commercial is pretty cute as it is for, like, what it is, which is something a high school video yearbook class may have shot if they had access to live bears. Pepsi seems like a good tool for bear population control more than anything: give all of the bears in the woods diabetes and they’ll be blind and legless within a decade.

Pepsi: destroying mother nature one habitat at a time.