If you can’t afford to go to the Super Bowl yourself, or you waited too long to buy tickets, or you’re the Carolina Panthers, you can enter one or all of several different contests that include a free trip to Indianapolis for the 2012 Super Bowl. Everyone from Prilosec, to the NFL, to Larry the Cable Guy (seriously) have cobbled together some Super Bowl prizes, and we have rounded up a few of them right here for your convenience.
The Super Bowl is famous for nothing if not ridiculously inflated advertising prices, with 30-second slots this year going for as high as $3.5 million. Ad to that the multi-million dollar budgets that some commercial productions require, and you have serious companies paying serious money for 30 seconds of your attention.
Here is the current listing of known advertisers for the upcoming game, including what product we think they may be pushing and how much time they’re buying. We’ll keep on top of this and update it as more becomes official.
Both Audi and Hyundai, two automakers with wildly differing past Super Bowl commercial strategies, are once again making big ad pushes in the big game next February 2012. For Audi this (hopefully) represents a continued trend of memorable, creative commercials that has extended back for the past five games. For Hyundai it’s (hopefully) an attempt to gain more recognition in the North American market after the 2011 Super Bowl’s run of boring, strange, and downright off-putting ads.
Doritos has raised the stakes with this year’s Crash The Super Bowl contest, the brilliant marketing campaign where they get millions of people to do their advertising work for them in exchange for a chance at seeing their commercial air during the big game. They have thankfully chosen to leave Pepsi out of the mix this time around.
AB InBev revealed this past week that they would be featuring their new, higher alcohol version of Bud Light in a 2012 Super Bowl ad. The beer itself is set to launch January 30 after a series of nationwide tasting events on New Year’s eve. As Bud Light has parted ways with DDB, the advertiser for the 2011 Super Bowl’s series of commercials, it is unclear who will be creating the commercial for this new beverage.
The 46th Super Bowl will be played on the 5th of February 2012, at Lucas Oil Stadium in Indianapolis, Indiana.
