They spelled “Carma” with a “c”, get it? This is sort of a “pay it forward” type thing, only as it applies to the animal kingdom, or “today you, tomorrow me” if you’re a Redditor. What we can’t shake is the feeling that they’re promoting terribly unsafe driving practices by suggesting we should stop for little forest critters when they come into the road. It’s not as if we go out of our way to run them over if we do see a creature on the highway, but isn’t it awfully dangerous to stop suddenly to avoid hitting little forest dwellers?

Every office drone’s worst nightmare, as well it’s wildly impossible but utterly satisfying solution, is played out in this great bit from Bridgestone tires. The subtle hint from the camera work is that you couldn’t possibly do everything shown in this commercial without excellent tires, but that of course conveniently ignores the abilities of driver in question or, you know, the laws of physics. Take a tip from all of us who used to work in drab, dingy offices: just remove the “reply all” button from your email toolbar.

While swerving to avoid Alice Cooper or a cute little squirrel are both no-brainers, how many of you can say you would have done the same for Richard Simmons? There’s a great ethical dilemma in there somewhere for a junior college Intro To Philosophy class.

Maybe it’s actually not much of a dilemma.

I don’t care how good your tires are or how much you love squirrels: trying to avoid running one over is a sure way to get someone killed. Maybe the message would have stronger if they’d put a baby in the roadway instead of a squirrel.