They’re back folks, and we welcome them with open arms. While we’re all for treating animals kindly and with dignity, we can’t help but disagree with PETA on this one: these chimps look like they’re have a ball, and given the choice we’re sure they’d opt to be in the ad rather than sitting in a zoo or flight simulator somewhere.
This year’s advertisers are bringing to the airwaves more hotly anticipated commercials than ever before, and are using every marketing trick in the book to draw in viewers and keep them interested. Today we’ll run down the most anticipated spots of the year, and show you what’s already been released to tease eager fans hungry for their Super Bowl commercial fix. You may not even know that you’re anticipating some of these commercials, but trust us, you are.
The Super Bowl enjoys a unique place in American television: when the commercials come on, people actually start paying more attention to the broadcast. Each ad slot is the most expensive and most-watched 30 seconds of television in the world (and let’s face it, probably the universe). Some companies pour their heart, soul, and several million dollars into 30 little seconds of time that might make or break their sales for the year.
The past ten years have been remarkable in terms of political, social, and technological change, and the Super Bowl ads reflect that. Let’s take a walk down memory lane at the past ten years of Super Bowl commercial history.
Yes, the chimps are back and they are more welcome than ever. The crybabies over at PETA had some sort of issue with the chimpanzees being featured again in these ads, but after watching the spot we’re not quite sure if they’re real chimps or just CGI. In any event, this is a funny spot that brings us back to the good old days of Super Bowl commercials, and also gives that poor actor some work because we know we haven’t that unlucky sap anywhere else in the past few years. Oh, and is it funny as hell to anyone else that the chimpanzees have names?
Okay now, come on! Who would not want to work here? We think the real reason CareerBuilder dropped the chimps has nothing to do with PETA, and everything to do with the fact that people watching their ads were secretly hoping their own workplace would turn into a wild monkey party, and nobody was actually going to CareerBuilder because of that.
If there’s one thing we love it’s monkeys, you just can’t have too many monkeys. Luckily CareerBuilder.com feels the same way.
We’re not quite sure of the message here, though. Are we supposed to believe that this guy doesn’t want to work for a company that willfully disregards their own profitability and lights cigars with money? At least these monkeys aren’t flinging poo.
Careerbuilder.com moves away from the monkeys, but still manages to keep it primitive. We think we’ve all felt like this when corporate was looking for volunteers for… well, just about anything.
The security guard at the end really has his day in the spotlight, doesn’t he? We can just picture him at parties years later, playing this clip on his phone for anyone who can’t escape his zone of control around the punch bowl.
There is something in there to be analyzed about post-Disney era malaise, Generation Y feelings of entitlement, and survival of the fittest in today’s bottomless economy. We can’t quite articulate it, but it’s in there.
Maybe the spider represents the rise of China as an economic power in a post-Soviet global economy?
While we’re sad to see the monkeys go, this new spot does everything right. Everyone could relate to how the woman at the desk feels the moment you laid eyes on her, although I don’t think anyone could predict what happened next.
We knew a guy once whose spleen jumped out of his body, but he died within minutes from massive hemorrhaging.
