This spot features an element that may change based on the course of the game. Coke executives will be standing by, ready to make the call on which version to air. This, along with some online elements featuring the iconic bears, should make for an interesting commercial experiment.
Soft drink commercials (Coke in particular) have been a staple of Super Bowl advertising for years. They are routinely the most expensive and most talked-about ads during a broadcast famous for expensive, talked-about ads. Today we’ll take a stroll through Super Bowl History and look at the best soft drink commercials money could buy.
Coke once again shows everybody else how to make a real commercial, by telling a complex tale of international intrigue using no dialogue whatsoever. The two soldiers could be analogues for our own strained diplomatic relations since the Bush administration, or even represent the two sides of our political spectrum during this time of change. Or they could be two dudes in the hot desert, digging on a cold bottle of Coca-Cola.
Coke once again takes the high road in advertising and instead of using sex, violence, or people getting hit in the balls with their product to sell drinks, they actually hire a creative team to come up with something and then produce it. We knew how this commercial was going to end miles before we got there, but it was a hell of a lot of fun to watch and deserves a top honor. You also notice how while every other company was “leaking” their marketing and commercial plans left and right, we heard absolutely nothing about this before today? Nice going, Coke.
Coke takes their hippie peace-and-love image from the sixties and updates it by flipping a game of Grand Theft Auto on its head. This should totally be a GTA mod, or maybe even the next in the series. Rock Star, are you listening? You could call it “GTA: Boulder, Colorado”.
Incidentally, Boulder is the happiest city in America according to the Gallup-Healthways Well-Being Index 2010.
Lesson to marketing types: this commercial proves that you can make ads that people will watch again and again, even if they’re a full minute long.
We also like that something finally goes right for Charlie Brown. How many more years until nobody remembers who the hell that superhero dog is? Or Charlie Brown for that matter?
