Soft drink commercials (Coke in particular) have been a staple of Super Bowl advertising for years. They are routinely the most expensive and most talked-about ads during a broadcast famous for expensive, talked-about ads. Today we’ll take a stroll through Super Bowl History and look at the best soft drink commercials money could buy.
The Best Super Bowl Ads Of The Past Ten Years
January 2, 2012 at 5:33 am
The Super Bowl enjoys a unique place in American television: when the commercials come on, people actually start paying more attention to the broadcast. Each ad slot is the most expensive and most-watched 30 seconds of television in the world (and let’s face it, probably the universe). Some companies pour their heart, soul, and several million dollars into 30 little seconds of time that might make or break their sales for the year.
The past ten years have been remarkable in terms of political, social, and technological change, and the Super Bowl ads reflect that. Let’s take a walk down memory lane at the past ten years of Super Bowl commercial history.
Pepsi – 1999 – Pepsi One
January 23, 2011 at 10:54 am
The sheer audacity of this terrible commercial is actually awe-inspiring. First we have Cuba Gooding Jr., who under normal circumstances we would say has no business being in this horrible spot, except for the fact that he is apparently a horrible actor. Cameron Crowe must have basically used up all of Mr. Jr.’s acting talent in Jerry Maguire and then hung him out to dry. So we have Cuba there acting all, we don’t know, terrible, with some wildly effeminate man trying to activate the car alarm. But wait, it’s all hilarious because that wasn’t the car alarm, that was the explode-the-car button!
And then the not-intimidating guy announces that his Pepsi was delicious. We give up.
Pepsi – 2004 – iTunes Giveaway
January 8, 2011 at 2:02 am
Some girl with a mild speech impediment talks about how the music industry prosecuted her because they couldn’t adapt their broken distribution model to changing technology, but now Apple did it for them so it’s all good now.
This is a digital society people, piracy is here to stay. Adapt your business plan to this fact or your business will slowly wither away. Apple may be turning into the new Microsoft but they at least pointed the music and movie industry down a road of digital freedom, where you assume the best of your customers rather than the worst.
That, and anyone stupid enough to get caught downloading music illegally deserves to get sued.
Pepsi – 2004 – Pepsi Bears
January 8, 2011 at 1:41 am
We’re wondering at the real message in this spot: are the bears really smart or is the store owner at the end incredibly stupid?
This commercial is pretty cute as it is for, like, what it is, which is something a high school video yearbook class may have shot if they had access to live bears. Pepsi seems like a good tool for bear population control more than anything: give all of the bears in the woods diabetes and they’ll be blind and legless within a decade.
Pepsi: destroying mother nature one habitat at a time.
2011 PepsiMAX Super Bowl Commercials
January 5, 2011 at 12:54 am
As promised, we’ll run through the final five contenders for the PepsiMAX and Doritos Crash The Super Bowl contest. You can head over to their website to vote for one commercial for each product, once per day, and the top three from each will air during the Super Bowl.
We haven’t watched these yet either, so this article is going to be a journey of discovery for us both. Hopefully we discover quality, and not just what happens when you open up a commercial contest to Pepsi MAX drinkers.
And your five finalists are…
Diet Pepsi – 2006 – Brown And Bubbly
January 3, 2011 at 4:28 am
Okay, so we suppose it’s possible that they could have been ironically associating Pepsi with diarrhea; setting aside for a moment the fact that drinking too much could conceivably give you diarrhea, we’ll allow that as a possibility. So go all the way with it, own it, really let us have it! Don’t dance around the issue, show us some serious diarrhetic symbolism: chocolate soft-serve or something, we don’t know.
Pepsico – 2008 – Bob’s House
December 11, 2010 at 3:46 am
Pepsi – 2008 – Magnetic Attraction
December 10, 2010 at 1:14 am
2009 Pepsi – McGruber
February 2, 2009 at 1:59 pm
2009 Pepsi Monkey
February 2, 2009 at 6:35 am
2009 Pepsi – Forever Young
February 1, 2009 at 11:27 am
