Toyota reinvents the Camry, and decides to keep on going and reinvent everything else in our lives. The reinvented couch pretty much sold us right off the bat, though it’s a bit unclear where we’re supposed to sit. And what can you possibly do with a time-traveling baby?
Toyota has released their official Super Bowl 2012 ad entry for their reinvented 2012 Camry. As far as car commercials go it is good, we guess, for a car commercial. It’s a guy driving a car talking about driving his car, with beautiful scenery and horses and jets and the guy looks manly with his stubbly beard.
Some of us never had a Big Wheel when we were kids, so this commercial really strikes a happy chord. Some of us also can’t relate to having a spouse who thinks “the dishes will wait”, which really strikes a sad chord, because the dishes will apparently NOT wait.
All in all though, we like that you’re not hit over the head with marketing bullet points and instead just see people having fun.
John O’Hurley’s voice is a perfect match for the tone of this great spot. We think this one could have gone a bit longer though. Maybe have the butler try more and more ridiculous things until the inevitable awakening of the badgers, just to build the suspense. Plus, are we expected to believe that the Corolla is the horseless carriage of choice for the wealthy? Otherwise it’s a perfect ad.
