CBS reports higher quarterly earnings than expected. Third quarter earnings of $391 million were reported for the TV giant; up 16% from this same time a year ago. The increase is largely attributed to the company’s approach to advertising sales.

This being an election year, it’s not unlikely a large portion of that 16% increase owes itself to partisan investment in smear campaigns. But, with the presidential circus almost all wrapped up, the Super Bowl is primed to become the network’s new advertising cash-cow.

Company executives have already suggested Super Bowl ad revenue will replace political ad revenue. If only presidential hopefuls put as much thought and humor into their ads as Super Bowl advertisers traditionally have, elections would be a lot more endearing.

Thirty second spots for the February 3rd Super Bowl live broadcast have continued to sell for upwards of $4 million, though the network reports remaining spots are almost completely sold out.