What Costs 34.2 Million Dollars? 4 and a Half Minutes, if You’re Anheuser-Busch!

That’s correct, Anheuser-Busch/InBev purchased no fewer than four and a half minutes of Super Bowl commercial break airtime from CBS, during which they will be marketing both their flagship beers, Budweiser and Bud Light, as well as two “new” brews that will be making their debut’s during Super Bowl XLVII!

Well, sort of: the beers “debuting” during the game on February 3rd have actually ready been revealed; one of them, we have already talked about here, Budweiser’s new “Black Crown” beer. And the other we’re going to show you right here, right now!

Didn’t know Beck’s was owned by A-B InBev, huh? Guess what: everything is owned by A-B InBev! In fact, they just bought the rights to this sentence (probably). What do you nice people think about the ad launching the new Beck’s Sapphire? Here’s what we think: C-

The ad is hardly inspired (hey, it’s a… fish!), and we have a feeling the beer follows suit. So at least maybe it’s a case of truth in advertising? Our guess is that this beer tastes a whole lot like regular Becks, which is hardly a revelatory drinking experience, except that it’ll get you drunk slightly faster, given that it’s 6% ABV. There we have it, folks… C-