This commercial from Speed Stick is a great example of when an extremely simple commercial can be a winner. The ad is perfectly straightforward: the guy gets caught red-handed, plays it off smoothly, and then he says something funny.

Does that sound too simple to be a great ad? We don’t think so – in fact we appreciate that instead of trying to be as wacky and clever as some of this year’s ads, they just went with a brief, genuinely funny little scene. No Space Babies, no Genies, etc. Just an awkward moment. Involving panties.