The excellent ad from Hyundai, called “Epic Playdate” and featuring the music of The Flaming Lips was the first ad to air during what we can fairly call Super Bowl XLVII. We’re live here, you millions of people! The game is on, the commercials are here!

If you missed the spot, which features an awesome family doing awesome things with their beloved Hyndai Santa Fe SUV, when it was live on the air, well fear not, because you know we’ve got your back.

Enjoy the spot here now… and then come back again and again! We say well done, Hyundai, both on the ad and on the placement in the broadcast.