We’ll say it again: well, well done, Old Spice. It is no surprise that the folks at Old Spice came up with an awesome, hilarious ad – these are the guys who brought us all “I’m on a horse,” after all.

Their Super Bowl XLVII commercial features a man casually wearing a couple of wolves, and the fact that he must smell great, to boot? A masterful commercial, with just the right ironic tone, cool set, and of course winning humor.

So if you want to laugh, watch this spot. If you want to smell great, wear Old Spice. If you want to be awesome, well, get yourself a wolf shawl. Sorry, PETA.