AmFam Shows Us How It’s Done

If a great song, great cinematography, a simple message, and charming imagery make a good commercial, then the folks from American Family Insurance just showed us how it’s done.

Their ad is nostalgic without being maudlin, showing plural scenes from the kind of happy, suburban life we can all understand and relate to, set to a great song (“Home” by Phillip Phillips).

This commercial may not be remembered in ten years, but it will warm your heart a bit when you see it, whether that be time and time again, or just the one time during Super Bowl XLVII.

Have a look! And then… buy some insurance, we guess: