It’s not like we expected anything more from this ad when we saw it “live” during Super Bowl XLVII than we expected after all the previous online viewings, and sure enough, the first ever Super Bowl commercial from the Gildan clothing company just doesn’t work.

It’s the same issue we already raised! Why is this guy so anxious to escape from what seems to have been an excellent night with a pretty lady? Unless he is planning to steal her wallet, in which case we’re cool with it.

Yeah, that must be implied in the narrative and we just missed it. Or maybe it’s just a weak commercial? Could be that, too.

Watch Glidan’s Super Bowl Commercial: