If we’re actually allowed to steer the script for this commercial from the Lincoln Motor Company, we’re going to start off with the car headed in reverse. This isn’t a terrible spot, but it is a painfully obvious example of a time when they people making it lacked an inspired vision, and instead went with lots of wacky over-the-top kind of setups.
We’re not saying the ad doesn’t work, but it does not work well, that much we must state.
Now, this commercial is the starting point for something bigger, another “crowd sourced,” fan vote kind of thing, so maybe it will be a great project when all is said and done! But ask us if we’re holding our breath and we’ll say….