continues their tradition of fine Super Bowl advertising with this spot about the merits of hanging back and letting others blaze a trail. This commercial sort of outlines our major argument for people having more than one child: you can screw up all you need to on the first one, call it a “trial run”, and it’s kind of like getting a do-over on number two.

In order to avoid any problems with your local social services department you should keep the first child off the grid, so no social security numbers. Better do a home-birth too, just in case those nosy doctors and nurses insist on infringing upon your right to keep your practice child a secret.