In what can only be described as premature release envy, Kia has joined VW and Chevrolet in releasing the full video of their high-concept Super Bowl XLV commercial. What it lacks in coherent story, character, or structure it more than makes up for in special effects and a complete lack of believability.
The thing about this spot is it feels like there’s an actual story lurking in there somewhere, but it had to be edited so much for time that we’re just left with fancy graphics and a confusing concept. We’re also not entirely sure what Poseidon thought he was going to do with this car, but oh well! The commercial is pretty to look at, so check it out.