Hyundai decides to take their commercial away from the “fun and interesting” route that everyone’s been doing up until now, and instead tries to overload our TVs and our optical nerves with blinding white light and a requirement of literacy. Someone please let them know that television is a visual medium? They tried to have The Dude make up for it with his soothing, soothing voice and reasonable, calm delivery, but… well okay, it worked, we’re buying an Elentra. Damn you Jeff Bridges!