Did you know that only one beer company can advertise during Super Bowl XLVIII? And further, did you know that this has been true for half a decade? There’s a reason that Budweiser commercials (often featuring those famous Clydesdale draft horses) seem to dominate the game each year: that’s because only AB InBev, the parent company of Bud, has broadcast rights to the big game, thanks to a deal they signed a few years back. Super Bowl XLVIII might be the last game where this is true, unless the NFL and InBev extend their exclusive contract, but for now, don’t be surprised if it’s all Bud and Bud Light, all the time.
“But there was a Becks commercial last year!” you say? Well, Becks is an InBev brand too, along with a few dozen other names you might have not heard of.