The four finalists for Inuit Inc.’s “Small Business Big Game” commercial contest have been announced, and we don’t think we’ve ever seen such a diverse range of businesses grouped together in one place. This contest truly does represent a democratic approach to marketing and promotions – it is clear no corporate exec types were pulling the strings when the ad from made the cut as one of the final four!
Let’s take a minute to discuss each of the finalists, and then we want to hear which ad you think deserves to win the coveted grand prize of thirty seconds or airtime during Super Bowl XLVIII! (And of course we encourage you to go to and vote, too!)

Here, in no particular order, are the small businesses vying for a spot during the biggest game of the year:


This innovative toy maker is based out of Oakland, CA, and they are more than just a clever name. The company designs “construction” toys specifically intended to spark an interest in engineering in young girls. The company hopes to help curtail the significant imbalance between men and women in the engineering fields, and encourage little girls to be more than just “ a princess,” and instead to follow whatever dreams they have, and to play with whatever type of toys they want. (

Barley Labs

This Durham, NC, company is sure to be a hit with everyone in the family, especially the canine family members. The company converts the leftover grain used to brew beer (for people) to create tasty, nutritious treats (for dogs). We like that the company is both incredibly eco-friendly, using materials that would otherwise be discarded, and that they donate 10% of their proceeds to animal shelters. What do you think of their ad, though? That’s all that matters in this context, after all. (

Dairy Poop

Yeah, like we said earlier there, these guys are the epitome of a legitimate cottage-industry style small business; they are about as far from Big Corporate as you can get, in fact! Out of Nampa, ID, comes… poop. Or rather POOP – Natural Dairy Compost. The company offers a wonderfully effective, all-natural fertilizer great for your lawn, garden, flower pots and more. The only thing you have to do is accept that it is 100% grade A cow poo. (

Locally Laid

Hailing from Duluthm, MN, this farm produces only the finest eggs by using only the finest hens raised using the highest standards. That means no genetically modified organisms (GMO) in the feed, plenty of pastureland for the hens to graze, and fresh eggs distributed locally. If all those little qualifying factors you skim over on the top of the egg carton seem inconsequential to you, watch their add and just see if you don’t start to wonder whether or not your eggs’ hens were “athletic” or not. (

There you have it! Watch, enjoy, give us your feedback, and then go vote!