Kia fans everywhere, heads up! Make sure you gather around the television set this February 2nd, and not to focus on the football, but rather to wait breathlessly for the debut of the carmaker’s newest sedan: the K900. Actually, though no one is likely to wait breathlessly for Kia’s commercial, exactly, the company’s release of this new car is pretty big news. The biggest television audience of the year seems a fitting place for Kia to showcase one of its most luxurious, powerful, and expensive vehicles sold to date.

The K900 will have rear-wheel drive and offer both a 3.8 liter V-6 engine and a 5.0 liter V-8. That latter arrangement will cost around $60,000, pricing it above even many BMWs, Volvos, and the like.