This commercial makes absolutely zero sense in so many different ways, and we absolutely love it just for that. They stopped just short of going all Family Guy with the digressions, which is really too bad because they should have taken it all the way. This spot should have been 60 seconds long and just kept piling on the similes until people turned the channel in utter confusion. And the acrobat in the mattress store should have been naked. Those two changes and this commercial would have been perfect.