How many millions of people out there were just totally confused by the Super Bowl commercial from Squarespace? For folks who know their way around the internet, it’s a fine ad with its jokes based off spam email, pop up ads, memes, viral videos, and more.

For your grandmother who still uses a landline telephone, on the other hand, the Squarespace Super Bowl spot will make about as much sense as Sanskrit.

The company went out on a limb by creating an ad that requires a decent amount of base knowledge about online culture to be understood.

Now don’t get us wrong, though: we know all about that stuff, and we thought the ad was great!