Yeah, still no love for this Super Bowl spot, Volkswagen’s first failure after years of great big game ads. This commercial, titled “Wings,” is well-made and all, it’s just that the joke at its core is not very funny, so all the production value in the world can’t save it.
That said, as we acknowledged earlier even as we panned the commercial after its early release, after watching the spot, we did find ourselves convinced that Volkswagen’s last longer than other cars. So from an entertainment point, the joke fails, but from a marketing point, the message is passed along.
Perhaps, then, this ad is not exactly a failure, but merely mediocre?
Nah, these are the guys who made the Star Wars Kid ad, they know better! This one blew it, end of story.