If Jeep’s Super Bowl XLVIII commercial doesn’t make you want to immediately by a Cherokee, it will at least likely make you want to get out into the world right quick. It’s a beautiful commercial.

Over scenes of urban cityscapes and of unspoiled nature and with narration talking of wanderlust and experience, the automaker managed to make an ad that feels genuine for their brand, a rare feat.

This is not a commercial that is likely to get watched over and over, but it does leave an impression on the viewer, and that impression might just last the next time one finds oneself considering an SUV purchase.