We said it before and we’ll say it again: this commercial is epic, and we’re not using that word frivolously.  GoPro Super Bowl commercial depicts one of the most impressive feats of recent history, the super high skydive by daredevil Felix Baumgartner.

In October of 2012, Baumgartner leapt from a capsule hanging more than 24 miles up in the air, achieveing freefall speeds well in excess of the speed of sound. The reason we love this commercial is both because of its subject matter, but also because much of the footage we see was captured with the very product being advertised!

See, GoPro’s Super Bowl spot was shot using GoPro cameras! What other ads can make that kind of claim?