This commercial was a rare breath of fresh air thanks to a little honesty in advertising! It is all about the pint-sized Smart Electric car, and for the first half of the ad, you see the vehicle utterly failing at various off-road driving attempts: it gets stuck on a rock, it can’t climb a hill, and so on.
Why would a carmaker create an ad showing what it’s car can’t do? Because these guys know that their car is built for the city, not the great outdoors! In an urban environment, this small and efficient vehicle is perfect, while a giant SUV is rather silly, as we are shown at the end of the ad.
So we go from laughing at the Smart car to laughing with it all in 30 seconds. That’s damn good commercial making!