What an exciting day for this small business! Thanks to Intuit’s “Small Business, Big Game” contest, a little company just got their commercial run on the biggest television event of the year. GoldieBlox are toys designed for girls and intended to get them interested in math, engineering, and related fields.

The GoldieBlox Super Bowl spot is cute and inspirational on its own, as it shows dozens of little girls casting off the “girly” toys that society has forced on them and playing the way they want.

The narrative of the ad dovetails perfectly with the story of the company and its Super Bowl commercial, so this is a double win!