If you have not yet seen the extended version of this Super Bowl commercial for Axe Peace, then what’s wrong with you, we posted it days ago!

Or… what we meant to say is make sure to watch it, because the sixty second version of the ad is even more poignant than the half minute version that ran during Super Bowl XLVIII (and that we’ll re-share with you here).

We commend Axe not only for creating a beautiful and powerful commercial, but also for breaking with years of precedent in which their ads were rather crass and simple, relying on sex appeal rather than quality.

The veritable mini film they created for Super Bowl XLVIII is one of the best of the year.