Ah, throwing in a fart joke during a Super Bowl commercial, ey there Heinz? Very classy. Of course, these ads are intended largely for an American audience, so maybe you were actually onto something there.

Either way, we think that considering Heinz had not run a Super Bowl ad in more than a decade and a half, they could have had a stronger showing during Super Bowl XLVIII.

The other issue we have with the ad, which is called “Hum” in case you were wondering, is how it misrepresents the ease of using a glass ketchup bottle!

No one gets the perfect amount of ketchup out of the bottle after a gentle tap, Heinz!