Here is a Super Bowl spot we’ve been talking about for a while now: it’s called “A Hero’s Welcome” and, as predicted,

it’s a powerful spot. Beer company Budweiser partnered with an entire town to throw one hellofa welcoming reception for a soldier returning home after a tour of duty, and thanks to this Super Bowl ad, we can all share the experience with him.

Here’s the one caveat we’ll mention, though: what if this guy didn’t want a huge reception? Often enough, soldiers returning home from service just want peace and quiet rather than a huge to-do.

If this young man had hated the reception he got, then man, what a bad experience for him and what a waste of money for Budweiser!

Fortunately, the lieutenant seems genuinely touched and happy, so we say watch it again and enjoy!