There are some pretty powerful moments in this Super Bowl spot from Microsoft, so here’s a warning: grab some tissues before watching it if you’re the emotional type.

In the ad we see a woman hearing for the first time, a dad who has lost the power to speak communicating through a computer, a deployed soldier watching his baby’s birth in real time and… we’ll stop, point made.

For a company not usually thought of as a warm and cuddly organization, this ad is emotionally moving and professionally compelling. It really is amazing what technology can allow us to do these days.

And it’s pretty impressive that we are saying that after one minute-long ad.

Good job, Microsoft!