Who knew that one of the best commercials of Super Bowl XLVIII would also be by far the simplest ad of the game? One of telecom giant T-Mobile’s Super Bowl commercials featured footballer Tim Tebow gallivanting all around; another showed nothing but text, and it was actually every bit as effective.

T-Mobile’ simple, excellent commercial is merely a bunch of white text run over a background of the same pink color they use for all their branding.

The text explains that if you switch to their service, not only will you not have to sign a long-term contract, but they will also pay for the remainder of the contract you have with your existing carrier.

And it’s as simple as that! The message is conveyed, not a penny is wasted, and we, for one, are pretty much sold on the company!