If you have ever wondered if Super Bowl advertising really does work to drive sales for the featured products, you clearly don’t work for the marketing department of the marketing department of Loctite Glue. Super Bowl XLIX will feature the first Big Game ad for Loctite Glue, and the brand is putting almost their entire annual ad budget into this one 30 second spot!

Last year, the company reportedly spent around four million bucks on advertising. Their Super Bowl commercial will cost them $4.5 million for the airtime alone!

The Loctite spot is slated to air during the 4th quarter of Super Bowl XLIX, and while we don’t know exactly what to expect yet, it will be along the lines of their ongoing “#WinAtGlue” campaign, so expect something like this: