We won’t know which two teams will battle it out on the gridiron this February for several months to come, but we do already know a fair amount about what to expect from Super Bowl XLIX. And it’s never too early to start talking about the game… or the Super Bowl commercials, right?
First, some of the basic facts (and guesses): this 49th Big Game will be held at the University of Phoenix Stadium in Glendale, Arizona, which is just a stone’s throw from Phoenix, AZ. It will be the second Super Bowl held at the stadium (after 2008’s XLII) and the third in the Phoenix area. And here’s a prediction for you: one of the team’s playing in the game? It’s going to be the Arizona Cardinals. Yep, that’s our call. They share the best record in the league with the Denver Broncos, each team being at 6 and 1 as of this writing. So hey, why not go all the way and call it: Cardinals vs. Broncos in Super Bowl XLIX. That’s our prediction. (Sorry if we blew it, Las Vegas!) And for the record, the game will be held on Sunday, February 1st.
Now that we’ve gotten the housekeeping out of the way, let’s get to the good stuff: the ads! Only a little bits of information about the Super Bowl commercials currently being planned or produced has leaked out so far, but we got our hands on a couple of big scoops. For one, it seems as though McDonald’s was planning to unveil a new slogan during Super Bowl XLIX that would finally replace the “I’m lovin’ it” catchphrase they have now used for more than a decade. The new line? “Lovin’ beats hatin’.” Not great, right? Well, early testing seems to think so, anyway, and apparently the slogan is already on shaky ground and might not be adopted. We’ll see when Super Bowl XLIX commercials finally run!
Next up, the annual Doritos Crash the Super Bowl Contest is wide open, but entries need to be submitted by November 9th of this year. So if you have a great idea for a Super Bowl commercial, now is the time to assemble your actors and production crew! The grand prize this year is again one million bucks, but this time they’re throwing in a “dream job at Universal Pictures.” There’s gotta be some serious red tape attached to that one… read the fine print, people!
By the start of the fall, NBC had reportedly already sold up to 80% of the airtime available during Super Bowl XLIX, and by the time you read this, the commercial space may well be sold out. At least one of the Super Bowl commercial spots for this year is going to a brand new entrant into Big Game ads, by the way: watch out for a Super Bowl commercial from the company Mophie, a tech firm that is largely focused on mobile charging devices (who doesn’t like a tool to keep your iPod or Discman juiced up even as you are out and about? And yes, it’s weird that you still have a Discman). Is this a god use of more than four million bucks for this growing company? Sales will tell in time!