Remember last year when during Super Bowl XLVIII WeatherTech released their first ever Super Bowl commercial? Do you recall what the theme of that ad was? if not, let us some it up for you in six letters:

U-S-A!    U-S-A!

In case you’ve forgotten the spot from Super Bowl 48, here it is:

This year, WeatherTech is retuning to the Big Game with another spot, and this time we think we actually need seven letters to describe it:


Apparently this all-American (American raw materials, American workers, American factories, American cheese… er…) automotive accessory manufacturer liked the results of last year’s four million dollar ad buy, because this year they ponied up the $4.5 million and doubled down on people’s love for the good ol’ United States.