You know that old expression “Go big or go home?” Well Mophie went big for their first ever Big Game commercial. Big budget, that is. Take a look at their veritable mini film of a Super Bowl commercial and you’ll see what I’m talking about. That was neither a cheap nor easy commercial to make.

They also took a pretty big risk, by the way: regardless whether you thought GoDaddy’s (since pulled) “Journey Home” commercial was offensive, or if you still can’t understand how Dove’s +RealStrength ads annoyed anyone, you’d better believe the end of this commercial, charming and innocuous though it objectively is, will anger a whole lot of the more conservative, fundamental types out there.

Thoughts? Like it? Hate it? Did you watch it twice anyway?