In case you missed it, that happened. A Skittles press conference, that is.

This is not exactly a Super Bowl commercial, but here’s how we figure it:

1. There’s going to be a Skittles Super Bowl commercial

2. Marshawn Lynch will also be in the Super Bowl

3. Point number 3 is just filler, you don’t even have to read it

The man loves Skittles, and who can blame him. As for choosing a blimp over a jetpack, point the finger squarely, for he is clearly in the wrong. (Just watch the “press conference” video, it will make sense.)