Hey, did you know that Kim Kardashian kares about data? Well, she does, at least according to her T-Mobile Super Bowl commercial. We all like to poke (AKA outright mock and deride) fun at reality stars like Kim Kardashian, The Situation, and Bryant Gumbel, but we remain impressed with Mrs. Kardasian West’s willingness to ape her own reputation.

What we’re less impressed with is T-Mobile thinking letting you keep your data for a year is all that special. Now, letting us keep all the data we paid for indefinitely, that would be something special.

We know we’re being picky, it just seems that T-Mobile used a Super Bowl commercial, the biggest platform around, to make a rather blasé announcement.

That said, here we are talking about it.