Grab a box of tissues before clicking on this one, folks. Like… for real. If this ad doesn’t make you well up, then there are only two explanations possible:

1 – You are a heartless monster
2 – The rest of us are as soft-hearted as jello

Or maybe you just don’t like the ad, you’re allowed because… America. But for us, this Dove Super Bowl commercial is a total win.

Actually, it’s not a 100% win – that guy’s voice at the end is all wrong: it’s too jarring and flippant when what we needed was a gentle baritone. But as for all those clips of dads sharing moments with their kids, it is just a sublime ad, and worth watching over and over again.