You know who needs some “lovin'” even more than the charmed McDonald’s customers in the company’s Super Bowl XLIX commercial? The McDonald’s corporation itself. Their profits have been plummeting in recent years!

But hey, maybe this new Super Bowl spot is a step in the right direction for McD’s? It’s a nice spot either way; one that leaves you with genuinely warm feelings, although you’ll find yourself relating to the diners in the commercial, not the company itself.

For the record, this “Pay with Lovin'” thing is going on through Valentine’s Day, so head out to your local McDonald’s knowing you might just get a #2 meal for a song and a dance, quite literally. Otherwise that’s gonna be $5.49.