Quick, what do you picture when I say “Throw like a girl!” Do you picture a limp, ineffective toss lacking aim and power? Then guess what? You’re not a little girl. Because when you ask a little girl what that means, she’ll show you a wicked sidearm or fastball.

Always is of course known primarily for their feminine hygiene products. But perhaps after their Super Bowl XLIX commercial Always will also be known for female empowerment.

And for some general enlightenment.

This one brief Super Bowl commercial may well actually make you rethink how you use some language and how you respond to it when others do the same. And if Always sells some more products along the way, the more (em)power to them!