We remain absolutely impressed with the production value of Mophie’s Super Bowl commercial “All-Powerless.” These guys went all out on this thing, and that’s before you even factor in how much NBC charged for airtime during Super Bowl XLIX.

The company created nothing short of the end of the world for their Big Game ad! There are floods, fires, dogs leading people on leashes (that part was kind of weird, actually).

Here’s the thing though: had you ever heard of Mophie before their Super Bowl ad?

Sure, it’s a big gamble, but we’ve seen brands do it many times before. Just this year we see Wix.com advertising in the Big Game for the first time, and they hired some of the most famous NFL-retirees for their spot. Spend big, and you just might win big sales. Or not…